Teaching small business owners to think differently

In one of my previous recordings, 

I mentioned that I teach small business owners how to think differently. 

And along the lines of thinking differently, it's really about looking at things in a different way for you to market your service business, for you to market your small service business, for you to market your service business that takes in $5,000,000 per year or less. 

That's who our target market is. 

And teaching you to think differently,

 teaching you to look at things differently,

 thinking, teaching you how to look at that around you, that other businesses, other niches are doing, and figuring out how you could apply that to your industry, to your niche. And I realize that's a different way to think. 

I realize that a lot of people can't see things differently. They just don't see the connections. 

I realize a lot of people need the roadmaps, which is why we have a lot of shows out there where people do reviews, and they give the exact product, 

the exact opinion. 

You have your food reviewers that will tell you, go to this restaurant. This is the product that tastes good. Boom, and they give a review on that product.

What always amazes me is when I read the comments of the food reviewers, the number of people that give recommendations to the reviewers saying, oh, you should go review this restaurant. 

Or they'll say, oh, that's not a good, let's just say, burrito. That's not a good burrito. Go to so-and-so. So-and-so has the best burritos.

 When I see those kind of comments, the first thing that comes to my mind is, if you think that restaurant is so good, go do your own review. 

If you think the product that the reviewer is talking about is so bad, go do your own review. 

Why are you complaining about what they're doing instead of going out and doing your own review? 

So go do your own review. 

But they don't do that. They will get in and complain about somebody else's whatever, but they won't go do their own whatever.

So along that lines, let's take it to the next step. 

I have a couple of previous recordings where I talk about becoming a destination. 

Become a destination so that people will come to your place or do business with your company. 

And two examples I gave was that there was a place that, a farm that sells sweet corn.

 And a guy had done an online video where he stood, he parked and was in line for three hours to buy the sweet corn from this farm.

 And then I did another review where a burger place opened up in Washington State.

 And the person that was number one in line was in line for 12 hours waiting for that burger place to open up. And mind you, their [meal] combination is usually about $10 or less to get you burger fries and a drink. And since that burger place is a West Coast burger place, I can tell you, on average, all they sell is burgers, fries, and drinks. That's what they basically sell. But people were in line for hours to participate and go to this burger place before they open.

So let's talk about being a destination. 

Let's talk about people coming to your place or choosing you, 

choosing your services, 

your place,

 your services being a destination.

 There's a new show out, a new network to me, it's new to me that the person in the show was redoing a kitchen. They were redoing a kitchen and what I really liked about what they did is they sat down at the table. 

They put some butcher block paper on the table. 

They rolled the butcher block paper out, tore it off, and they drew on the butcher block paper designs to remodel the kitchen or designs to make the kitchen more efficient. 

In addition, they took some pictures of the kitchen area, posted them on what looked like a cork board, had a piece of paper on the cork board, and they wrote on the paper with a marker and they wrote on the pictures with a marker of designs, changes, and whatever.

 And it looked like some of the pictures were things of the kitchen where they took the marker and they drew this on, let's say, a cabinet. So they drew across the cabinet and they changed the design of the cabinet on the picture that was on the cork board.

Notice what I said they did. 

They drew on the picture to change the design on the picture and they also hand-drew on the butcher paper and redesigned the kitchen on the butcher paper and they made some notes on the other cork board.

 Why am I saying all that?

 I'm saying all that because think about the subconscious that goes on when you see somebody actually drawing. 

When you see somebody doing the drawing physically, you think about that person doing the design. 

You think about the importance of that person that's doing the design. 

I'm gonna repeat that again. You're thinking about that person doing the design because you see them doing the design. 

Okay, I pause for effect.

Most of the other remodels on the other networks, the remodel people use what I would call it is a CAD program.

 They use a computer drawing program and the computer drawing program redesigns everything. They use a software to redesign the kitchen.

 So the question that I have is this: If you are an individual wanting to remodel your own kitchen, do you feel you can personally do it if you see a software that remodels it? 

Or if you see a person hand drawing the remodel? 

Which one do you think you can do as an average person?

 I believe the average person thinks they can do the software. 

I believe the average person, if they see somebody hand drawing it, they don't think they can actually hand draw their own design. 

Thus, I believe to make your program more a air quotes destination program, you have your star hand-draw the stuff. 

And since they're doing their own business and they're designers, them hand drawing their designs makes them more valuable for people to hire because the average person can't draw.

 That's my thought. 

Rico here, ... later.