The future of marketing and AI-driven ads

In a previous recording I was talking about a podcast that I was reading the transcription for and in the podcast the interviewee was talking about how they see marketing coming to the point where business owners will come to them. The business owners will tell them what they want as an outcome, they'll give the company some money and the company will produce the outcome. In that same paragraph, the company says business owners say they want these kind of people but we're getting away from those kind of people, basically niching and we're going to give them cheaper ads and get them in front of more people at a cheaper rate.

So basically what they're telling you is that if you do mass marketing, putting your ads in front of more people, you will get more views at a cheaper rate and they see the company and the industry going that way in the next 10 or so years to where the AI will do everything for you. It will create your ads, it will decide where to send your content, it will do blah blah blah and they're kind of talking about the trend of what they see people doing, the trend of people they put content in front of. The company puts content in front of people, people see that content and then they take that content and they post it in other places in front of their people. They post that content that they find in front of other people, that's what they do and that's the wave of the future, what's going on.

So when you read the transcripts and you look at what they're saying and you accept one matrix of the conversation, getting in front of more people at a cheaper rate, pay X we get you in front of X amount of people cheaper, that sounds excellent for a price point. That sounds excellent if your goal is to get cheaper ads. So I'm going to stop right there, I'm not going to go into a 12-hour conversation pros and cons of any of this, I'm just going to stop right there.

This company is telling you you can pay them and let them do all the work and they'll put it in front of more people and if you get in front of more people, your individual ads will be cheaper. Okay, let's leave it there. But who's telling you this? Who is your content provider, content information provider? No opinions, good or bad, all I'm going to say is the content information provider in 2023 made approximately $134.8 billion and 98.7% approximately percent of that $134 plus billion came from advertising.

So the person that's giving you the information on how you should advertise makes 98% of their money on advertising. That's who is giving you the information on what you should do. The person that makes majority of their money by getting you to spend money is the person you're listening to. That reminds me of a children's story that came out years and years and years ago. There's all kinds of versions of it you can look it up online but the name of the children's story is The Emperor's New Clothes.

Go take a look at that story and think about the fact that the people that saw the Emperor, the clothes were the ones that were talking about how beautiful and wonderful the clothes were and everybody that was agreeing with them were people that did not want to upset the Emperor. Even though those people saw the new clothes weren't new clothes, they did not argue with the status quo. Check out that story. Rico here later.